Aphro-Dizziak
Aphro-Dizziak
Role: Campaign development as part of UAL’s Design for Art Direction course.
Brief: Created 20 assets, including product shoots for billboards and Instagram.
Concept: Aphro-Dizziak—inspired by Aphrodite, reimagining hair as the central protagonist.
Collaboration: Group project under Professor Lucy Sanders.
Team: Madeleine Caiazzo, Violette Kirton, Lidia Lucini, Carla Vegas.
Model: Andrea Sanguineti
Academic Year: 2023/2024.
Concept
Our team was assigned the task of developing a social media campaign for the London-based haircare brand ‘’Dizziak’’, encompassing the creation of 20 assets, including product shoots for billboards and Instagram posts. Drawing inspiration from the concept of “Aphro- Dizziak,” our team embarked on a journey paying homage to the divine Aphrodite, the Greek goddess of fertility and beauty. Informed by her timeless allure, we conceptualized a dynamic campaign where hair emerged as the central protagonist. Embracing the essence of “Aphrodizzak,” we ventured to push creative boundaries, seamlessly integrating strands of hair into unexpected contexts – from embellished bags to boldly unconventional footwear.
Make your Hair the main character
Comb Design
For this campaign, I was responsible for the execution and design of most objects, ensuring that the shoot plan was carried out smoothly. To enhance the campaign, a comb was also designed and developed using a 3D printer.
