Aphro-Dizziak

Aphro-Dizziak

Role: Campaign development as part of UAL’s Design for Art Direction course.

Brief: Created 20 assets, including product shoots for billboards and Instagram.

Concept: Aphro-Dizziak—inspired by Aphrodite, reimagining hair as the central protagonist.

Collaboration: Group project under Professor Lucy Sanders.

Team: Madeleine Caiazzo, Violette Kirton, Lidia Lucini, Carla Vegas.

Model: Andrea Sanguineti

Academic Year: 2023/2024.

Concept

Our team was assigned the task of developing a social media campaign for the London-based haircare brand ‘’Dizziak’’, encompassing the creation of 20 assets, including product shoots for billboards and Instagram posts. Drawing inspiration from the concept of “Aphro- Dizziak,” our team embarked on a journey paying homage to the divine Aphrodite, the Greek goddess of fertility and beauty. Informed by her timeless allure, we conceptualized a dynamic campaign where hair emerged as the central protagonist. Embracing the essence of “Aphrodizzak,” we ventured to push creative boundaries, seamlessly integrating strands of hair into unexpected contexts – from embellished bags to boldly unconventional footwear.

Make your Hair the main character

Comb Design

For this campaign, I was responsible for the execution and design of most objects, ensuring that the shoot plan was carried out smoothly. To enhance the campaign, a comb was also designed and developed using a 3D printer.

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